makeup products powered by good for you ingredients.
CRUELTY FREE
TALC-FREE
NON-COMEDOGENIC
TOXIN-FREE
NO PARABENS, SULFATES OR PHTHALATES
NO HARMFUL FRAGRANCE
POWERED BY ALOE. PROVEN BY RESULTS.
Trusted By Thousands For 28 Years.
Expect Believably REAL Results.
While most companies use water as the first skin care ingredient, we use Aloe.
As far as natural, safe, effective ingredients go, Aloe Vera Barbadensis Miller (the best of the best) is legendary. It’s widely known for its hydrating, moisturizing, and soothing properties. Dare to compare our differences.
Aloe vs. Water
Restoring Herbs vs. Wases and Pore-Clogging Oils
Fruit and Plant Essences vs. Harmful Synthetic Fragrances
Natural Botanicals vs. Artificial FD&C Dyes
Rejuvenating Vitamins vs. Drying Alcohols
Aloe vs. Water
Restoring Herbs vs. Wases and Pore-Clogging Oils
Fruit and Plant Essences vs. Harmful Synthetic Fragrances
Natural Botanicals vs. Artificial FD&C Dyes
Rejuvenating Vitamins vs. Drying Alcohols
The health of your skin is our highest goal.
That’s why we’ve included Aloe Vera Barbadensis Miller and other best-in-class ingredients wherever possible.
Each of our makeup formulas is carefully designed to highlight your best features while nourishing your skin for Believably REAL Results.